Shopping
Discover Something Unique in the Gorge
You never know what you might find while shopping in the New River Gorge. From handcrafted treasures and Appalachian artisan goods to outdoor gear and apparel, every business helps create a memorable shopping experience.
Whether you’re gearing up for an adventure, picking up a meaningful keepsake or simply browsing charming storefronts in historic small towns, you’ll find just what you’re looking for here.
A one-of-a-kind shopping experience.
Shopping here is as much about the experience as the treasures you find. Wander through boutique-lined streets, explore gear shops stacked with high-performance apparel and uncover handcrafted gifts made by local artisans. In the Gorge, every purchase tells a story.
Find something for everyone.
- For the outdoor enthusiast: Browse top-tier adventure gear and apparel built for rugged trails and river bends.
- For the style seeker: Find unique clothing, jewelry and accessories with an Appalachian touch.
- For the gift giver: Select handcrafted pottery, natural soaps, locally-roasted coffee and timeless classics that say “you went the extra mile.”
- For the memory maker: Pick up something that reminds you of your trip, whether it’s a view from the overlook or a fearless day on the river.
Shop with purpose.
Every purchase supports independent shops, creative makers and the communities of the Gorge. Your time spent here not only enriches your memory — it strengthens a place.
Make the day of it.
Plan a full shopping outing! Start with coffee or brunch at a local restaurant, then visit multiple stores. End with a scenic break or a craft beer. Let the rugged backdrop of cliffs, river and forest set the scene for your shopping stroll.
Browse Local Shops below!